Digitalisation – read it on paper.

Three books. One stance.

Strategy, leadership and AI for the digital transformation — without consultant prose, without buzzword bingo. Made for thinking along, not for passive reading.

Reading material

Three books, one ambition: plain speaking.

Christian Kirsch writes the way he works: direct, precise, without consultant prose. His books distil years of mid-cap practice into frameworks that hold up in everyday work — from digital strategy through leadership in action to pragmatic AI adoption. No top-7 tips. No hype. Models that help you make better decisions.

Book cover Das letzte KI-Buch by Christian Kirsch

AI for the mid-market – no hype, no buzzword bingo. Methods instead of promises.

Das letzte KI-Buch …das Du lesen musst

The focus
From the first use case to clean governance: with a four-stage model (Assess, Pilot, Scale, Govern), an AI readiness scorecard and concrete checklists, Christian walks you through AI fundamentals, agentic AI, cybersecurity and the EU AI Act.
Your benefit
You start AI with a plan instead of activism – and after 156 pages you know where your company stands, what comes next and how to stay compliant.
Who it's for
Entrepreneurs, leaders and IT decision-makers who want to tackle AI in the mid-market pragmatically and without tech jargon.
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Book cover Digital Mindset by Christian Kirsch

Finally understand digitalisation. Strategic orientation instead of tool chaos.

Digital Mindset

The focus
Done with consultant-speak. This book is your compass for steering digital transformation strategically in mid-sized companies and avoiding the typical mental traps.
Your benefit
You make better decisions and future-proof your company by using technology as a tool – instead of chasing it.
Who it's for
Entrepreneurs, leaders and teams who want to drive digitalisation smartly.
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Book cover Building Leaders by Christian Kirsch

Lead instead of being led. The pragmatic system for modern leadership.

Building Leaders

The focus
Move from administering to providing real orientation. Learn how to create clarity in the new world of work, develop teams and live responsibility consistently.
Your benefit
You resolve conflicts cleanly, establish a true performance culture and lead safely through change – without burning yourself out.
Who it's for
Leaders who want to build a culture that enables performance and develops talent.
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Christian Kirsch in conversation

The author

Christian Kirsch — writes the way he leads.

Christian Kirsch gets to the point. As an adviser and sparring partner for digital transformation and leadership in mid-sized companies, he skips theoretical treatises and delivers systems that hold up in practice. His books are the distillate of hundreds of mid-cap projects — and of the conviction that plain speaking moves more than any buzzword.

Don't just want to read but act? Let's talk.

If a framework from the books resonates with your company, the best next chapter is a conversation — no workshop, no pitch. Just 30 minutes of plain talk.